Halter | Brand Development

We have been working with Halter over past 4 years developing their visual brand into its current form. As a highly advanced product entering a traditionally skeptical market, creating something that generated behaviour change was challenging.

With the primary audience as dairy farmers, we developed content that inspired/resonated with the challenges they faced. It’s safe to say the messaging worked as Halter is now the fastest growing company in New Zealand.

Do more, with less | Campaign

This campaign was designed for Fieldays 2022, the largest agricultural trade show in the southern hemisphere.

It was designed to educate farmers on how Halter could transform key areas of their business. We did this through authentic storytelling focusing on three farmers using Halter. This allowed us to build trust with the audience and educate by showing real world application of the product.

The deliverable list for this campaign was fairly extensive, including a brand video, documentary profiles for each farm, educational application videos and photography for the site artwork.